VitaBite Nutrition is a social enterprise that was founded in 2015 to enhance the nutritional wellbeing of children throughout Ethiopia. Over the years, we have dedicated ourselves to instilling positive feeding and nurturing practices in parents and caregivers, with a particular emphasis on the first 1000 days.
Presently, VitaBite offers an accessible and long-lasting approach to combat malnutrition, which includes the creation of budget-friendly and nourishing food products, as well as comprehensive nutrition education.
VitaBite Nutrition was founded in 2015 by Hilina Belete and Melat Yosef. Becoming a parent is an exciting experience, but it comes with its own set of challenges. One of the most important areas that parents need to educate themselves on is how to raise a healthy and well-nourished child.
Melat’s personal experience of becoming a mother sparked the idea for VitaBite Nutrition. When Melat’s daughter was about to start solid foods, she searched for a relevant nutritional guide specific to Ethiopia but could not find any. She then turned to her friend Hilina, who had extensive experience and multiple trainings in the nutrition sector.
This experience made the founders realize the gap in the nutrition sector and the need for context-relevant nutrition education. After working in the nutrition education sector for five years, the founders decided to provide affordable and nutritious foods to the market. They launched three nutritious products for both commercial and relief markets.