" We are guilt of many errors and many faults, but our worst crime is abadoning the children, negelecting the fountain of life. Many things we need can wait. The child cannot! Now is the time his bones are being formed, her blood is being constituted, his brain being developed. To her we cannot say tomorrow. His name is today. "

- Gabriela Mistral Chilean Poet

Who we are

Meal plans & lifestyle tips

VitaBite Nutrition is a social enterprise that was founded in 2015 to enhance the nutritional wellbeing of children throughout Ethiopia. Over the years, we have dedicated ourselves to instilling positive feeding and nurturing practices in parents and caregivers, with a particular emphasis on the first 1000 days.

Presently, VitaBite offers an accessible and long-lasting approach to combat malnutrition, which includes the creation of budget-friendly and nourishing food products, as well as comprehensive nutrition education.

Our Mission, Vission and Values



To improve the nutritional status of children in Ethiopia. Our mission is to enhance the nutritional well-being of children in Ethiopia by providing access to affordable and nutritious food products and education.



Our vision is to become a food champion social enterprise addressing hunger and malnutrition by building resilient food systems and offering consumers affordable and nutritious products along with the right nutrition education. We envision becoming a leading social enterprise dedicated to promoting food security and nutrition, by building resilient food systems and providing consumers with affordable, nutritious products and the right nutrition education.

Our Values



We believe in promoting food products that are nutritionally adequate, safe, healthy, accessible, economical, culturally acceptable, and have low environmental impact.



We are committed to having a positive impact on the nutritional status of our community. We believe that collective effort and shared values can bring about positive, groundbreaking changes that deliver excellence to our customers, colleagues, and communities.



We strive to be leaders in market knowledge, production techniques, raw materials, consumer insights, food safety, legislation, and regulation.



Passion is at the heart of everything we do. We foster creativity, nurture ideas, and inspire excellence, all in the service of improving the nutritional status of our community.